From February 19–23, 2017, Power-Time/GPCOMM made its inaugural appearance at the International Defence Exhibition (IDEX Abu Dhabi—a pivotal entry into the Middle East’s premier defense forum. Held at the U-shaped ADNEC complex, the event hosted over **1,400 exhibitors, rivaling the scale of Paris Eurosatory. What distinguished IDEX was its dynamic operational demonstrations: daily *aerial displays* real-world defense scenarios. The consistent presence of UAE Army, Navy, and Air Force personnel underscored the exhibition’s strategic significance, creating an environment where industry innovation directly engaged end-users.
The inaugural VIP day set the tone for targeted networking, followed by four days of robust visitor engagement. Our team recorded nearly 100 qualified interactions, with clients rigorously testing products like the Defenser tactical headset and ODIN control box. Notably, several transactions were finalized on-site for sample units—a testament to immediate market interest. This direct feedback loop provided actionable insights into regional requirements, particularly regarding durability in desert environments and interoperability with existing military systems.
Beyond our core offerings (military headsets,, batteries, and connectors), we debuted three innovations:
Defense contractors and military representatives**, while suggesting enhancements for sand-resistance—a key driving our R&D pipeline.
IDEX served as a critical reconnaissance mission into the Middle East’s $100B defense procurement landscape. We identified emerging demand for:
This intelligence directly informs our 2018–2020 product roadmap. The exhibition’s ROI extends beyond leads; it validated our capability to compete globally. We confirm intent to exhibit at IDEX 2021 and invite partners to co-explore this high-growth theater.
